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By Colin Shove
The status quo
You are probably aware that the majority of your revenue comes from one or two services or treatments. For example, in a hairdressing salon, this will be a Cut and Finish and a Manicure in Nail Salons.
What does this mean to you?
It means that the majority of the profit you are making in your business comes from one service: the Cut & Finish. It’s your bread and butter.
Many salons offer a “Coffee Shop” style loyalty reward scheme. Their clients get a card stamped for each visit, and when they fill the card get a discount or free service.
Average bills are often well in excess of £50. Clients are visiting your salon for a little luxury, not because they need to. Therefore to discount, a service they were going to have any way has little impact.
It does, however:
The worst part is, this sort of loyalty scheme doesn’t actually encourage loyalty and many clients hardly even notice.
Introducing a better solution
Rather than discounting and all the problems that come with it, consider a data-driven, better type of client loyalty reward scheme.
Powered by Salon App, you can provide your best loved clients with an exceptional service that is thoughtful, fair to your team and guaranteed to build loyalty.
Discover more about how Salon App can help you build a brilliant loyalty reward scheme
Book a realtime presentation with a salon software expert over Zoom.
See how to save time, increase sales and get more new clients
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